Designer × AI Engineer

Today you need a designer.
Not just an engineer.

Two decades of design. Three years of agents. Design & code — same hands, from concept to roll-out.

2026 — 1760

The tools evolve and work changes. The judgement stays yours.

2026

Machines think.

  • The move that remains is the one that has always mattered.
  • Decide what to build.
2022

Machines create.

  • Generative AI produces images, text, and code on demand.
  • The designer's role shifts from creating to orchestrating.
2007

Machines broadcast.

  • Everyone produces simultaneously.
  • The designer's role shifts from broadcasting to differentiating.
1993

Machines distribute.

  • The internet makes publishing free.
  • The designer's role shifts from producing to curating.
1970s

Machines calculate.

  • Computers take over clerical and compositional work.
  • The designer's role shifts from executing to directing.
1890

Machines scale.

  • Assembly lines replicate at any volume.
  • The designer's role shifts from specifying to architecting systems.
1760

Machines make.

  • Physical labor moves to machines.
  • The designer's role shifts from making to specifying.

Nine situations. All familiar. Click through to find yours.

01

My AI answers questions.
It doesn't get things done.

click to explore ↓
01

The gap between a language model and an agent that reliably completes tasks is an architectural gap, not a model gap. Response is easy. Action requires structure.

click for technical depth ↓
01

Tool use · Function calling · Action verification · Task decomposition

An agent that acts is an agent that can fail. That's what makes architecture matter.

Current approach Define the task before the model.
Design for failure before success.
Verify every action, not just every response.
↑ back to start
02

It works perfectly in the demo.
Real conditions break it.

click to explore ↓
02

Demos are controlled environments. Production is not. The edge cases that matter most are the ones nobody thought to test. Reliability requires systematic failure mapping, not optimism.

click for technical depth ↓
02

Stress testing · Edge case libraries · Input validation · Graceful degradation

The distance between demo and production is a testing problem, not a luck problem.

Current approach Map failure modes before building features.
Test at the edges, not the center.
Simulate the conditions that will exist, not the ones that are convenient.
↑ back to start
03

Every run gives a different result.
I can't rely on it.

click to explore ↓
03

Non-determinism is the default. Reliability has to be engineered. The variables that produce the good runs need to be identified, isolated, and stabilised — not celebrated.

click for technical depth ↓
03

Seed control · Temperature management · State persistence · Output validation

Reproducibility isn't about making AI boring. It's about making it useful.

Current approach Lock what matters.
Log everything.
Measure variance explicitly.
↑ back to start
04

Something is running in production.
I don't know how it works anymore.

click to explore ↓
04

As systems grow, opacity grows with them. What can't be observed can't be improved. What can't be traced can't be fixed. Observability isn't optional when agents are taking actions.

click for technical depth ↓
04

Distributed tracing · Structured logging · Reasoning capture · Audit trails

An agent you can't explain is a liability you can't quantify.

Current approach Build observability in from the start.
If you can't see it, you can't own it.
Trace every decision, not just every output.
↑ back to start
05

My agent works perfectly.
It doesn't work with our actual systems.

click to explore ↓
05

AI agents don't live in isolation. They need to read data, write results, trigger actions, and respect permissions — across systems that were never designed for them. Integration is the real work.

click for technical depth ↓
05

API design · Auth flows · Data schema alignment · System boundary mapping

The agent is only as useful as the ecosystem it can access reliably.

Current approach Map the system boundaries first.
Build the integrations before the intelligence.
Own every handoff.
↑ back to start
06

Running AI costs more
than the value it creates.

click to explore ↓
06

Unstructured AI usage scales cost faster than value. The same outcome, achieved through a well-designed system, can cost a fraction of an improvised one. Architecture determines economics.

click for technical depth ↓
06

Token optimisation · Caching strategies · Model routing · Batch processing

Every well-placed boundary in a system is a cost saved at scale.

Current approach Measure cost per outcome, not cost per call.
Optimise the architecture, not the prompts.
Design the economics before the features.
↑ back to start
07

I have multiple AI tasks
that should work together. They don't.

click to explore ↓
07

Individual AI components can each work well while the system they compose fails. Orchestration — who calls what, in what order, with what context — is its own engineering discipline.

click for technical depth ↓
07

Multi-agent frameworks · State management · Context passing · Dependency resolution

The system is not the sum of its parts. It's the quality of the connections.

Current approach Design the graph before the nodes.
Orchestration first, components second.
State is shared infrastructure — design it deliberately.
↑ back to start
08

The AI consultant built it.
Now it's our problem.

click to explore ↓
08

External builds create internal dependency. Systems that can't be maintained by the team that owns them become liabilities. Documentation, transfer protocols, and internal capability are part of the deliverable.

click for technical depth ↓
08

System documentation · Internal training · Handover frameworks · Operational runbooks

A system you can't maintain is a system you don't own.

Current approach Build for the team that will run it.
Handover is designed in, not added at the end.
Capability transfer is the product.
↑ back to start
09

Everyone is using AI.
I don't know if we're using it right.

click to explore ↓
09

AI adoption without a clear use-case hierarchy produces cost and noise. The right question isn't which tool to use — it's which problem is worth solving first, and what success looks like when you've solved it.

click for technical depth ↓
09

AI capability audits · ROI frameworks · Use-case prioritisation · Roadmap design

Strategy is deciding what not to build as much as deciding what to build.

Current approach Start with the constraint.
Define the success metric before the solution.
The first use case should be small enough to be right.
↑ back to start

Process

From an idea
to an agent that works.

Four stages. Each one deliberate. Nothing is left to coincidence.

  1. 01

    Conceptualized

    Before architecture, there is a question. What task are we automating, what decision is being delegated, where does the agent stop and the human stay. The shape of the system is decided here — not in code.

  2. 02

    Built

    The agent gets a body — tools, memory, the rules it can act under. Boundaries are drawn explicitly. The first version is small on purpose, so every part of it can be observed and replaced.

  3. 03

    Trained

    Real prompts, real edge cases, real corrections. The agent is sharpened on actual work — not synthetic benchmarks. What it does well is documented; what it gets wrong becomes the next iteration.

  4. 04

    Nurtured to do real work

    An agent in production is a living system. It needs observation, correction, and care — not a launch and a handover. We stay with it until it earns its place in the workflow, and beyond.

Selected work

Ars Electronica Solutions 2025 / 2026

Der Baum

Gasometer Oberhausen · Mythos Wald · opened March 2026

Der Baum — Gasometer Oberhausen Render: WILHELM MEDIA
2800m LED lights
2416 structural markers
30+ agent-built Cinema 4D tools
1+ designer + agentic stack
Role

Conceptual support and technical feasibility across the full production. Coordinating physical LED marker placement on the static structure — translating partner measurement data into 18 structured reference sheets and a spatial network map covering trunk, canopy, and ten root arms. A custom suite of 30+ Cinema 4D Python tools for marker generation, label printing, and placement estimation — agent-built, agent-orchestrated. Without an agentic toolchain, this scope wasn't deliverable solo. One designer plus an agentic stack matched what would otherwise have been a small team.

Ars Electronica Solutions →
Ars Electronica Solutions 2024

Die Welle

Gasometer Oberhausen · Planet Ozean · opened March 2024

Die Welle — Gasometer Oberhausen © WILHELM MEDIA · Photo: Thomas Wolf, Dirk Böttger/Gasometer Oberhausen
1200m² projection area
40m vertical screen
60MP real-time pixels
AGENT agent-assisted delivery
Role

Real-time pipeline design and implementation in Unreal Engine for a 1,200 m² dual-surface projection inside Europe's tallest exhibition hall. Translating the artistic vision into a performant real-time system — reactive creature swarms, deep underwater visual language, volumetric light and atmosphere. Pipeline stability and performance under exhibition conditions across a 7-projector, 60-megapixel output. The first major real-time installation where agentic assistance was load-bearing — pipeline scripting, shader iteration, performance tuning, asset wrangling.

Ars Electronica Solutions →
SpiceLabs 2024 — ongoing

SpiceLabs

Science media service · Joint venture with rnk.studio

SpiceLabs — Science Media Service © SpiceLabs
MoA mechanism of action
5 service areas
3 audience tiers
AI generative pipeline
Role

Co-founded with rnk.studio — a joint venture combining 3D visualization expertise with AI production infrastructure for life science communication. Building generative pipelines for molecular animation, mechanism-of-action visualization, and interactive media. Covering the full stack from scientific brief to final output across expert, investor, and patient audiences.

spicelabs.at →
WILHELM MEDIA 20 years · ongoing

3D Visualisation

Medical · Architecture · Product · Generative

Molecular structure render
Architectural still life
Prototype machine render
Terrain visualisation
Generative Bubble Circuits
Editorial art
Organic mineral cluster
Product visualisation
Mechanical exploded view
Turbine cutaway render
Technical manual illustration
Generative sphere study
20+ years of 3D production
6 visualisation domains
XR VR / AR / MR installations
C4D primary 3D tool
Role

The foundational discipline underlying everything. Over two decades of 3D production spanning medical animation, architectural visualisation, product staging, technical illustration, and generative art. Work developed for clients in pharma, life science, construction, consumer goods, and cultural institutions — from photorealistic render to abstract simulation, always shaped by a clear visual logic.

wilhelm-media.at →

Not everything can be planned.

Some things can only be navigated.

Trust and vision are the inputs.
The system is what we build together.

Start with a vision,
not a brief.

What you bring is direction and ambition. What we build together is a system that makes it real — and reusable.

Connect via LinkedIn
01

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02

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03

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info@wilhelm-media.at
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